Project scope
Web Design
UX Strategy
Framer Development
Timeline
5 weeks
Tools
Figma, Framer, Midjourney
Industry
Aerospace
Outcome
Investor-ready, Clear Storytelling
Helping AstroForge demonstrate the capabilities behind their asteroid mining technology
AstroForge is one of the leading companies building real asteroid mining technology, but their old site read like a generic startup pitch. The engineering depth was buried and the company looked smaller than it actually is.
We rebuilt the site from the ground up to demonstrate the technology, the team, and the mission at the scale the company is actually operating at. The result is a site that holds up to the investors, partners, and engineers AstroForge needs to convince.
The gaps we had to close
Four problems the old site couldn't solve
Investor Clarity
Technical Depth
Hiring Appeal
Brand Trust
Investor clarity
The old site didn't explain why asteroid mining is economically viable. Investors couldn't quickly see the opportunity, the milestones, or the case for backing the company. We had to build a narrative that justified the technology commercially.
Technical depth
AstroForge's engineering is serious, but it was buried in vague language and cramped layouts. The challenge was to demonstrate the technical substance at a level engineers would respect, without losing investors and other non-technical readers in the process.
Hiring appeal
Top aerospace and hardware engineers don't apply to companies whose websites underplay the work. The site needed to demonstrate the ambition of the mission and the credibility of the team, at the level that makes engineers want in.
Brand trust
For a company building hardware for deep space, the website is the first credibility check. The old site didn't reflect the scale or seriousness of what AstroForge is actually doing. We had to reposition the brand to match the technology.
Our solutions
A structure built to demonstrate capability
Information Architecture
Scalable Design
We rebuilt the structure of the site so the capabilities, the engineering, and the mission show up where each audience expects to find them. Investors get the commercial case, engineers get the technical depth, and future hires get the ambition. The new structure also scales as AstroForge grows from pre-launch into flight operations.
Our solutions
A homepage that answers investor questions first
Investor Messaging
ROI Positioning
Economic Narrative
We expanded the homepage to lead with what investors actually need to see: the commercial case for asteroid mining, mission milestones already hit, and the scale of returns the technology can produce. The result demonstrates AstroForge as a real commercial bet, not a science project.
Our solutions
Technical depth that reveals itself the further you go
Layered Content
Engineering Appeal
Structured Flow
The site moves from the big picture down to spacecraft details, mission timelines, and the engineering decisions behind each launch. Investors and curious readers get the overview. Engineers who want substance get the full technical depth without having to dig for it.
Our solutions
A site built to recruit the engineers AstroForge actually needs
Talent Attraction
Engineering Appeal
Mission-Driven Careers
AstroForge's biggest challenge isn't marketing. It's hiring the aerospace and hardware engineers who can build the technology. The site demonstrates the scale of the work and the seriousness of the mission, at the level that makes top engineers want in.
