Project scope
Web Design
Design Strategy
Framer Development
Timeline
3 months
Tools
Figma, Framer, Midjourney
Industry
Renewable Energy
Outcome
Clearer structure, Stronger credibility
Repositioning Ryse Energy from renewables company to critical infrastructure provider
Ryse Energy designs and manufactures small wind and hybrid power systems that keep mission-critical infrastructure running where the grid can't reach. Telecoms towers for Mitie Telecom. Emergency services networks. Remote industrial sites across seven continents. 180,000 installations and counting.
The old site framed all of it as generic renewables work, burying the industrial credibility that defined the actual business. We rebuilt the site to lead with what Ryse really does and who already trusts them with it.
Understanding what wasn’t working
The gaps we had to close
Misframed Positioning
Buried Credibility
Missed Audiences
Slow Performance
A renewables story hiding an industrial business
Ryse Energy's primary business is powering mission-critical infrastructure for telecoms, emergency services, and remote industrial sites. The old site framed all of it as generic renewables work, which undersold the company to the buyers who matter most.
Major clients and deployments nowhere on the page
Ryse has real industrial credentials: 180,000 installations, named clients like Mitie Telecom, off-grid sites that run for months without maintenance. None of that was front and centre. A prospect landing on the homepage had no way to gauge the weight of who already trusts them.
Industrial buyers treated like everyone else
Ryse serves three distinct buyer types: industrial and infrastructure clients procuring at scale, commercial buyers powering remote operations, and domestic customers. The old structure treated everyone the same, with no clear path for serious industrial procurement.
Friction that undermined trust before it could land
Pages, images, and videos were slow to load, especially on mobile. For a company asking industrial buyers to take them seriously, the friction undermined the credibility before the content had a chance to.
Our solutions
A structure built around industrial buyers first
Information Architecture
Audience Segmentation
We rebuilt the site from the ground up to lead with the industrial business and the credibility behind it. The new structure prioritises infrastructure and procurement buyers, while still serving commercial and domestic customers through their own clear paths. Every audience gets to the right content without competing for the homepage.
Our solutions
A visual identity that matches the industrial business
Brand Refresh
Visual System
Ryse's old design didn't reflect the scale of the company or the seriousness of its industrial work. We refreshed the visual identity to match an infrastructure provider, not a consumer renewables brand. Refined colours, sharper typography, and restrained motion now signal a company that procurement teams can take seriously.
We kept the visuals restrained and intentional. The result feels confident and established, the way an industrial infrastructure company should look on the screen of a procurement buyer.
Our solutions
Navigation built for industrial procurement first
Clear navigation structure
Guided user journeys
Persona-based pathways
Ryse serves industrial and infrastructure clients, commercial buyers, and domestic customers, each with very different procurement needs. The old navigation treated everyone the same and made it harder for the most valuable buyers to find what they needed. We restructured the navigation to lead industrial procurement teams to the right content first, with clear paths for commercial and domestic visitors alongside.
Clear, intent-based navigation helps industrial buyers, commercial teams, and domestic customers each move toward the right content without competing for attention.
Our solutions
Performance that holds up in front of serious buyers
Optimised assets
Performance-first decisions
Smooth interactions
Ryse's site is large and content-heavy, with complex product pages, rich visuals, and motion. For a company asking procurement teams to take it seriously, slow load times are a credibility problem before they're a UX problem. We made careful decisions around assets, animations, and media so the site loads fast and feels responsive across devices, even on mobile in remote locations where many of Ryse's buyers actually work.
Despite the size and complexity of the site, everything runs smoothly. Performance decisions hold up across devices and connections, so the site is fast wherever Ryse's buyers actually open it.
